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Heart of Hospitality recognises the people within the licenced trade who always go that extra mile to give a little TLC, with a long-term goal of making the industry a more supportive place and raising awareness of the challenges faced by hospitality professionals.

The incredible Sam Hagger is the leader of three bustling Leicestershire pubs: The Knight & Garter next to Leicester Market, The Rutland & Derby nearby, and The Forge in Glenfield. Sam is a true hospitality champion, who has made a continuous effort to support the wider industry and demonstrate how rewarding a career in the sector can be.

When it comes to his staff, Sam focuses on helping those who are truly passionate about hospitality to succeed and grow in their career; by offering them support, flexibility, and coaching. As a team leader, Sam acknowledges the importance of balance, care, and support – and this is embedded in every aspect of his leadership.

Truly going that extra mile, Sam has also demonstrated his unwavering support for the industry by participating twice in the epic charity bike ride, Pedalling for Pubs – cycling a combined distance of over 850km to raise vital funds for Only A Pavement Away and the Licensed Trade Charity.

Do you know someone who embodies the Heart of Hospitality? We’re looking for individuals/organisations who stand out for their dedication to our industry’s workforce. Join us in celebrating those who make a real impact.

Email: with your name, nomination and phone number and well give you a call