About us

The Licensed Trade Charity helps pub, bar and brewery people when you are in need of help.  We continue to support hundreds of people facing a crisis with practical, emotional and financial support.

It is estimated that around 250,000 people working in the licensed trade are in need of support at any one time and we try to reach out to as many as possible.

People who manage or work in pubs give a lot of time, energy and often compassion to their customers, but don’t necessarily gain much financial reward for this. So when a life crisis hits, it may not take much to have a devastating effect on them, and their family.

We are honest with how we can help and the charity, from our Trustee body, to our employees and volunteers, consists of people who genuinely care about making a positive difference in others’ lives.

Our helpline is provided by Care First, a team of fully qualified, professional counsellors who make sure there is a caring, friendly, knowledgeable person ready anytime to talk about anything. The counselling team have a full understanding of how the Licensed Trade Charity is able to help and who we are able to help. Their service is completely confidential and protected by data protection policies and regulations.


To see what we do, please watch our short introductory video

Our mission is to equip you to be self-reliant, to provide you with the right guidance, and if necessary offer financial support, to help you get back on your feet, and on with your life again. If you would like more information as to how you can raise awareness of our Licensed Trade Charity service in your organisation, email Paula Smith at: marketing@ltcharity.org.uk