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The Licensed Trade Charity has partnered with Reading-based craft brewery, Phantom Brewing Co, on the launch of a limited-edition charity beer, A Little TLC (Pale, 5%).
Named in support of the Licensed Trade Charity’s current campaign ‘Because Everyone Needs a Little TLC’, the charity beer is a hazy pale brewed with Vista, Sabro and Citra hops, giving notes of zesty citrus, juicy peach and soft coconut.
It is estimated that around 250,000 people working in the licensed trade need support at any one time, the launch of A Little TLC will help the charity in raising greater awareness of the assistance it offers and who can access it, encouraging even more people working in the licensed trade to reach out if they’re facing difficult times.
Phantom Brewing Co’s A Little TLC will be available in can and keg from October, sold in the Phantom Brewing Co’s taproom, online and in select independent beer shops and venues
It’s a tough time for many working in the licensed trade, but with the ongoing support of amazing businesses like Phantom Brewing Co, we can continue to provide critical support to those in the industry that need it.”
Phantom Brewing Co said “Through our charity initiatives, we look to support really important causes each month, it’s a project that both our staff and customers are highly invested in. However, I’m not sure we’ve ever supported a charity so close to home. Working in the drinks profession, it’s important that we’re able to fundraise for a charity that does so much good, for the industry we love. We hope that A Little TLC will allow the Licensed Trade Charity to care for even more people in the industry, in their time of need.”
The LTC has been helping individuals in need from across the licensed hospitality sector since 1793. Today, the charity assists more people than ever with practical, emotional and financial support, in addition to running three successful independent schools.