This isn’t just a helpline. It’s a people-first service, developed in partnership with clinical experts and rooted in LTC’s 200 years of experience supporting people in our sector.
Who is it for?
The EAP is available to anyone who works, or has worked, in licensed hospitality. That includes pubs, bars, breweries and distilleries. It’s also open to your family, because we know the pressures of hospitality life don’t just affect individuals – they can ripple through households too.
Whether you’re a team member, a manager or an operator, the EAP offers something for you. From individual counselling to advice for managers handling tough conversations, support is tailored to your role and situation.
How does it work?
Access is simple. You can call the free helpline on 0808 801 0550 any time, day or night. A qualified counsellor will listen, assess what you need, and connect you with the right support. That first conversation can be a turning point, helping people feel less alone and more in control straight away.
From there, you might receive structured counselling, financial advice, or immediate help after a critical incident at work. Every step is designed to meet you where you are. For managers and operators, the EAP also provides expert guidance on how to support staff through difficult times, with tools and training available to strengthen workplace wellbeing.
Why does it matter?
Hospitality is a people industry but the pressures can be relentless. A traumatic event, a sudden money worry, or a dip in mental health can quickly affect someone’s confidence, their performance at work and their life at home.
The EAP matters because it gives people fast, confidential access to trained professionals who understand both wellbeing and the unique pressures of hospitality. Early support prevents small problems from becoming big ones, reduces absenteeism and helps staff feel genuinely valued.
For employers, offering the EAP shows a commitment to staff wellbeing and creates safer, more supportive workplaces. For individuals, it’s about knowing there’s always someone you can talk to – day or night – with practical and emotional help ready when you need it.
What’s included?
The EAP builds on LTC’s trusted support with new layers of clinically-led, workplace-focused services. Here’s what’s available:
- 24/7 helpline & live chat – always open for confidential conversations.
- Structured and specialist counselling – up to six sessions per issue, covering mental health, trauma, relationships and family support.
- In-the-moment clinical support – immediate relief and coping strategies from a qualified counsellor.
- Managerial advice line – confidential guidance for managers on people challenges, conflict resolution and staff wellbeing.
- Tailored reporting & insights – helping operators spot wellbeing trends and risks in their teams.
- Financial coaching – one-to-one support to manage budgeting and debt, plus referral into LTC grants where eligible.
- Legal & tax advice – impartial guidance from experienced professionals.
- Discounts & benefits hub – access to money-saving offers and deals from global brands.
- Digital-first access – multiple entry points including WhatsApp, online booking, and the LTC Wellbeing Platform with thousands of resources.
- Promotional branded material – for operators to share amongst employees to spread the word about the EAP.
By combining clinical expertise with LTC’s deep sector knowledge, the EAP gives people and businesses a complete wellbeing toolkit – practical, emotional and preventative.
Get started today
If you work in licensed hospitality, or you’re an operator looking to support your teams, the EAP is here for you.
Contact our Head of Commercial, Neil Smith ([email protected]) to find out more.
You don’t have to face challenges alone. The EAP is here to help you live well, overcome difficulties and thrive.
