Pedalling For Pubs Rebrands As Hospitality Rides
At the wrap party of this year’s Pedalling for Pubs campaign, organisers unveiled a complete rebrand for the initiative, with the new name for the charity bike ride announced as ‘Hospitality Rides’. Organisers made the decision to rebrand to Hospitality Rides to meet demand from the sector to broaden the initiative to all of hospitality, and communicate that fundraising positively impacts the whole of the UK on-trade.