Managing your money can feel like hard work — but it doesn’t have to.

Nudge, a financial education platform, helps you to understand your finances better and take action to manage your money and plan for your future.

Nudge works like a social media platform.   You tell it your financial story and it sends you personalised ‘nudges’ to help you achieve your financial goals, whether that be to manage your money and the rising cost of living or saving for a new home, holiday or retirement.

Nudge will tell you how your spending compares to other people like you and help you identify potential savings.

Paid for by The Licensed Trade Charity, nudge is 100% impartial and available whether you’ve been in licensed hospitality for 3 days or 30 years.  Click below to check it out.


  • Notifications or ‘nudges’

When there’s something you need to know, or a financial action you should take, we send you a personal, timely, nudge using your preferred method of communication.

  • Financial education stories 

Whether you’re buying a home or paying off loans, our interactive resources and tools help you reach your financial goals.

  • A personalized financial feed 

A personalized feed full of bite-sized, easy-to-understand financial education posts and articles curated to help you reach your goals.

  • Simple money management tools 

Interactive tools that help you plan, prepare, and organize your finances, including budgeting, borrowing, and saving.

  • No sales pitches 

With nudge, you don’t have to worry about someone trying to sell you financial products. You get the tools you need to achieve financial wellness, and nothing more.

All you need to do to get nudge is click here, and choose a password.

To talk to someone about a financial grant from the Licensed Trade Charity call 0808 801 0550, 24/7.   Criteria applies.