Managing your money can feel like hard work — but it doesn’t have to.

nudge, a financial education platform, coaches you to better understand your finances and take action to plan your future.

Paid for by The Licensed Trade Charity, nudge is 100% impartial and available whether you’ve been in the licensed trade for 3 days or 30 years.


  • Notifications or ‘nudges’

When there’s something you need to know, or a financial action you should take, we send you a personal, timely, nudge using your preferred method of communication.

  • Financial education stories 

Whether you’re buying a home or paying off loans, our interactive resources and tools help you reach your financial goals.

  • A personalized financial feed 

A personalized feed full of bite-sized, easy-to-understand financial education posts and articles curated to help you reach your goals.

  • Simple money management tools 

Interactive tools that help you plan, prepare, and organize your finances, including budgeting, borrowing, and saving.

  • No sales pitches 

With nudge, you don’t have to worry about someone trying to sell you financial products. You get the tools you need to achieve financial wellness, and nothing more.

All you need to do to get nudge is click here, click REGISTER and choose a password.

To talk to someone about a financial grant from the Licensed Trade Charity call 0808 801 0550, 24/7.   Criteria applies.