The Licensed Trade Charity is supporting 400 retirees from pubs and breweries across England and Wales this month, who are now on very low incomes or facing loneliness.
The charity supports 90 people who get by on the lowest income with a payment of £100 to pay for extra heating in winter. A further 146 people will receive a box with essential food box to help them over the period. These people are often housebound and find it difficult to arrange shopping. The charity sends all its beneficiaries a magazine with useful advice on health and money issues too.
The charity is also befriending 40 retired people facing loneliness this Christmas. The telephone service, all operated by trained volunteers, ensures those who often don’t see or speak to people for days, get company and motivation, through what can be a difficult time for some. One-in-six people believe Christmas is the loneliest time of the year, according to a survey by the Samaritans. Gillian, who receives a call once a week, said “it’s nice to know that each week there will be a friendly voice to chat to and to discuss anything and everything”.
Liz Gaffer, Director of Marketing & Charity Services adds “At a time traditionally associated with celebration and time with loved ones, Christmas can bring up family or relationship issues as well as health and financial concerns. Being able to speak to someone who will listen without judgement and provide emotional support is invaluable”